Some say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your opinion.
Impact of Advertising on Consumers – Sample Solution
Some believe that advertisements do their best to convince people to purchase. On the other hand, others perceive commercials as not convincing enough and think people ignore them. While others think they are too commonplace and will be forgotten after a while. I believe despite not paying much attention; advertisements influence people to buy things.
People who believe that advertisements are very persuasive think that seeing advertisements causes customers to develop unwarranted wants for a product or service, leading them to think they need it. In contrast, advertising firms employ various psychological strategies to persuade consumers to purchase their goods, such as arousing emotions or triggering nostalgia. Finally, they believe that advertisements constantly nudge people to get into their heads. For instance, in public places, in the media, and even in people’s private times, like when everyone talks to their loved ones online.
On the other hand, other people believe that because advertisements are everywhere people turn, they don’t even notice them. Furthermore, people’s attention spans are shortened due to the information overload brought on by simultaneous exposure to data. What amount of time passes after an advertisement has been seen before people forget about it? As a result of retailers’ dishonest practices, which range from selling fake goods to providing substandard goods, trust has been eroded among customers and sellers.
In conclusion, I believe that the massive effects of advertising on our brains will be lessened by their lies and our reduced attention span. However, they still cannot be entirely disregarded because of cognitive bias in people and the new ways advertising organizations employ to persuade the public.