Advertising has a strong effect on a person’s decision-making process
Some people believe that advertising has a strong effect on a person’s decision-making process, while others live with the view that it has little to almost zero impact.
Discuss both views and give your opinion.
Model Solution
The impact of advertising on a person’s decision-making process is a matter of conflicting thoughts. While some argue that advertising has a strong effect on consumer behaviour, others believe that it has little to no impact. In my opinion, while advertising can influence consumer behaviour, its impact depends on a variety of factors.
On the one hand, those who argue that advertising has a strong effect on consumer behaviour believe that it can create brand awareness, influence perceptions of products, and encourage people to make purchases they might not otherwise make. They point to the billions of dollars spent on advertising each year as evidence of its effectiveness. No company would invest such huge amounts in celebrity endorsements and other associated costs with the advertisement if it did not bring any positive outcome.
On the other hand, those who believe that advertising has little to no impact on consumer behavior argue that people are not easily swayed by advertising and make their own decisions based on their needs and preferences. Also, they have more knowledge about products due to the internet, so they know what is good or bad for them. They point to the fact that people often ignore or actively resist advertising as evidence that it does not have a strong impact.
In my opinion, while advertising can influence consumer behaviour, its impact depends on a variety of factors, such as the product or service being advertised, the target audience, and the context in which the advertising is presented. For example, advertising for a luxury car may have a stronger impact on a wealthy individual than on someone with limited financial means. Additionally, how advertising is presented, such as through social media or traditional media, can also affect its impact.
Overall, while advertising can influence consumer behavior, its impact is not absolute and depends on a variety of factors. As consumers, we should be aware of the potential influence of advertising and make our own decisions based on our needs and preferences.