If a product is good and meets customer needs

If a product is good and meets customer needs, then people will buy it and advertising is unnecessary.

To what extent do you agree or disagree?

Model Solution

Some argue that if a product is good enough, then it will sell itself, and paid promotion is unnecessary. Others believe that advertising is crucial in building brand recognition and driving sales. In this essay, I will examine both sides of the argument and present my opinion.

On the one hand, many people believe that if a product is of good quality and meets customer needs, then it will sell itself. In other words, if a product is genuinely useful and beneficial to customers, then people will naturally buy it without the need for advertising. For instance, Apple Inc. is famous for its products that are known for their quality and innovative design. Even though Apple invests heavily in advertising, it is the quality of its products that keeps customers coming back.

On the other hand, advertising is a crucial tool in building brand recognition and driving sales. In today’s highly competitive business environment, it is essential to stand out from the crowd, and advertising is an effective way of doing so. Moreover, advertising helps create an emotional connection between the brand and its customers. For example, Coca-Cola’s advertising campaigns, which typically involve heartwarming scenes of families and friends sharing a Coke, create a sense of emotional attachment to the brand, which can lead to increased sales.

In my opinion, today the marketing world is too competitive and many brands are coming with good quality. For a consumer, it may be hard to decide which product to buy. Advertising helps them identify the relevant needs and features offered by the particular product brands. So, advertising becomes crucial in this case. Hence, advertising is not unnecessary despite meeting the customer’s demands.

In conclusion, while it is true that a good product will sell itself to some extent, I believe that advertising is crucial in building brand recognition, creating an emotional connection with customers, and driving sales. Therefore, companies should invest in advertising to promote their products and increase their market share.